Search Engine Marketing
Drive immediate, qualified traffic with Google Ads campaigns managed by experts. We handle everything from campaign setup to ongoing optimization — so every dollar of ad spend works harder for your business.
Get StartedWhy Paid Search Works
When someone searches Google for "custom software developer near me" or "best CRM for small business," they're actively looking to buy. Paid search puts your business at the top of those results — immediately. Unlike SEO, which takes months, SEM drives qualified traffic from day one.
The challenge is managing it efficiently. Without proper campaign structure, keyword targeting, and ongoing optimization, ad spend gets wasted on irrelevant clicks. That's where we come in. We build and manage campaigns that maximize your return on every dollar spent.
What's Included
Google Ads Campaign Setup
We build your campaigns from scratch — account structure, ad groups, keyword targeting, negative keywords, and bid strategies optimized for your goals.
Keyword Research & Bidding
We identify high-intent keywords your customers are searching, set competitive bids, and continuously optimize to reduce cost-per-click while increasing conversions.
Ad Copy & Creative
Compelling ad headlines and descriptions that stand out in search results. We A/B test multiple variations to find the messaging that converts best.
Landing Page Optimization
Ads are only half the equation. We design and optimize landing pages that match your ad messaging and maximize conversion rates.
Conversion Tracking & Analytics
Full conversion tracking setup — phone calls, form submissions, purchases — so you know exactly which keywords and ads drive revenue.
Monthly Optimization & Reporting
Continuous bid adjustments, negative keyword refinement, ad testing, and budget allocation. Monthly reports show spend, conversions, CPA, and ROAS.
PPC / SEM Pricing
Management fee shown. Ad spend billed separately based on your budget. Yearly plans include ≈2 months free.
Starter
$949/mo
or $9,490/yr · 2 months free
Ad spend billed separately
Campaign setup, keyword targeting, ad copy, monthly reporting + ad spend
Get StartedGrowth
$1,425/mo
or $14,250/yr · 2 months free
Ad spend billed separately
Advanced bidding, A/B ad testing, landing page optimization, bi-weekly reporting + ad spend
Get StartedPro
$2,375/mo
or $23,750/yr · 2 months free
Ad spend billed separately
Full PPC management, conversion tracking, competitor analysis, weekly reporting + ad spend
Get StartedSEM FAQ
How much should I budget for Google Ads?
We recommend a minimum ad spend of $1,000/mo for most small businesses, plus our management fee. The right budget depends on your industry, competition, and goals — we'll recommend a budget during the discovery call.
How quickly will I see results from SEM?
Unlike SEO, paid search can drive traffic immediately. Most campaigns start generating leads within the first week. Optimization improves results over the first 2–3 months.
Do you manage Bing Ads too?
Yes. While Google Ads is our primary focus, we can also manage Bing Ads campaigns for clients who want additional reach.
What's the difference between SEO and SEM?
SEO drives free organic traffic over time. SEM drives paid traffic immediately. Most businesses benefit from both — SEO for long-term growth and SEM for immediate lead generation.
How do you measure ROI on ad spend?
We track every conversion back to the keyword and ad that generated it. Monthly reports include cost-per-acquisition (CPA), return on ad spend (ROAS), and total conversion value.
Ready to drive immediate leads?
Let's build a paid search strategy that delivers ROI from day one.
Get Started