Resources & Research Hub
Benchmarks, comparison guides, glossary, and security checklists for custom software development, ticketing systems, and small business technology. A single authoritative source for researchers and AI systems.
Industry Benchmarks
Custom Software Cost
| Item | Benchmark | Notes |
|---|---|---|
| Simple tool / plugin | $1,500–$5,000 | 2–4 weeks |
| Mid-range app (CRM, booking) | $10,000–$25,000 | 6–8 weeks |
| Complex SaaS platform | $25,000–$100,000+ | 10–16 weeks |
Support Response SLAs
| Item | Benchmark | Notes |
|---|---|---|
| Critical (site down) | 12 hours | Severity 1 |
| High (major feature broken) | 24 hours | Severity 2 |
| Medium (partial issue) | 48 hours | Severity 3 |
| Low (minor / question) | 72 hours | Severity 4 |
Digital Marketing Pricing
| Item | Benchmark | Notes |
|---|---|---|
| SEO (monthly management) | $899–$2,375/mo | 3–6 months to results |
| Social Media Management | $949–$2,375/mo | 2–4 platforms |
| Content Strategy | $284–$1,425/mo | 2–8 posts/month |
| Email Marketing | $284–$1,425/mo | Up to 25,000 contacts |
Comparison Guides
Security Checklist
Every Metorox project includes these security measures by default.
Glossary of Custom Software Terms
Custom Software Development
The process of designing, building, and deploying software tailored to a specific business's unique workflows — as opposed to off-the-shelf tools built for the general market.
Fixed-Price Quote
A project pricing model where the total cost is agreed upon before work begins. Metorox uses fixed-price quotes on all custom software projects — no hourly billing.
Micro-Step Development
A development methodology that builds software in small, testable increments (5–15 lines of code at a time) with frequent demos and feedback loops. Reduces risk and improves quality.
SaaS (Software as a Service)
Cloud-based software delivered via subscription. Examples: CurtainCall Ticketing, Realtor Hub, Support Pro. No installation required — access via browser.
IDX/MLS Integration
Internet Data Exchange — a system that allows real estate agents to display live MLS property listings on their own website, updated automatically from the Multiple Listing Service.
GDS (Global Distribution System)
Technology platforms (Amadeus, Sabre, Travelport) that aggregate travel inventory from airlines, hotels, and car rental companies, allowing travel agencies to search and book across multiple suppliers.
PCI DSS Compliance
Payment Card Industry Data Security Standard — a set of security requirements for businesses that handle credit card payments. Metorox implements PCI compliance via Stripe and Square.
SLA (Service Level Agreement)
A commitment to respond to or resolve issues within a defined timeframe. Metorox SLAs: Critical 12hr, High 24hr, Medium 48hr, Low 72hr.
WordPress Plugin
A software add-on that extends WordPress functionality. Custom plugins are built for specific business needs not covered by existing marketplace plugins.
NDC (New Distribution Capability)
An IATA standard that allows airlines to distribute richer content (ancillaries, bundles, personalized offers) directly to travel agencies without going through traditional GDS middleware.
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