User-Generated Content
Authentic content from real people builds more trust than any ad campaign. We help you source, manage, and leverage UGC to drive engagement, social proof, and conversions across every channel.
Get StartedWhy UGC Outperforms Brand Content
Consumers trust content from other consumers 2.4x more than content created by brands. UGC — customer reviews, unboxing videos, testimonials, and real-life product photos — creates the social proof that moves people from "interested" to "sold."
At Metorox, we build UGC programs that systematically collect, curate, and deploy authentic customer content across your marketing channels. Whether it's sourcing creators, running review campaigns, or producing UGC-style ad creative — we handle the entire process.
What We Offer
UGC Creator Sourcing
We find and vet authentic creators who match your brand voice and audience. Real people creating real content — not polished influencer ads.
Campaign Strategy & Briefs
We design UGC campaigns with clear briefs, talking points, and creative direction — while leaving room for the authentic, unscripted feel that makes UGC work.
Content Rights & Licensing
We handle all content rights and licensing agreements so you can repurpose UGC across your website, ads, social media, and email without legal concerns.
Review & Testimonial Campaigns
We build systems to collect and curate customer reviews, video testimonials, and photo submissions that serve as powerful social proof.
UGC for Paid Ads
UGC-style ads consistently outperform polished brand creative. We produce ad-ready UGC content optimized for Facebook, Instagram, and TikTok campaigns.
Performance Tracking
We measure engagement, conversion rates, and ROI for every piece of UGC to understand what resonates and double down on what works.
UGC Pricing
Yearly plans include ≈2 months free. Growth is our best-value tier.
Starter
$474/mo
or $4,740/yr · 2 months free
3 UGC pieces/mo, creator sourcing, content rights, basic campaign brief
Get StartedGrowth
$949/mo
or $9,490/yr · 2 months free
8 UGC pieces/mo, multi-creator campaigns, ad-ready formats, performance tracking
Get StartedPro
$1,899/mo
or $18,990/yr · 2 months free
15+ UGC pieces/mo, full campaign management, paid ad creative, dedicated strategist
Get StartedUGC FAQ
What is UGC and why does it work?
User-Generated Content is content created by real customers or creators — not your brand. It works because people trust other people more than they trust ads. UGC feels authentic, relatable, and trustworthy, which drives higher engagement and conversion rates.
Do I need a large following for UGC to work?
No. UGC works at any scale. Even a small business can leverage customer photos, reviews, and video testimonials. We can also source UGC creators who produce content specifically for your brand.
How is UGC different from influencer marketing?
Influencer marketing pays people with large followings to promote your brand. UGC focuses on authentic, relatable content from real customers or micro-creators — often with smaller followings but higher trust and engagement.
Can I use UGC in my paid ads?
Absolutely — and you should. UGC-style ads consistently outperform polished brand creative on Facebook, Instagram, and TikTok. We handle content rights so you can run UGC in paid campaigns legally.
Ready to leverage authentic content?
Let's build a UGC program that drives trust and conversions.
Get Started