Website Strategy
Your website should be your hardest-working employee. We build strategic plans that align your online presence with your business goals.
Strategy Before Design
Most small business websites are built backwards — design first, strategy never. A website without strategy is like a store without a floor plan.
We flip the process. Before we touch a single pixel, we understand your business goals, your customers' behavior, and your competitive landscape.
What's Included
Business Goal Alignment
We start by understanding your revenue goals, target audience, and competitive landscape — then design a website strategy that directly supports those objectives.
User Research & Personas
We identify who your ideal visitors are, what they're looking for, and what motivates them to take action — then design the experience around their needs.
Information Architecture
We structure your site's pages, navigation, and content hierarchy so visitors find what they need quickly and intuitively.
Conversion Rate Optimization
We analyze user behavior with heatmaps, session recordings, and A/B tests to identify and fix the friction points that prevent visitors from converting.
Competitive Analysis
We study your competitors' websites to identify what they're doing well, where they fall short, and where you can differentiate.
Growth Roadmap
A prioritized, phased plan for improving your website over time — so you're not trying to do everything at once.
Website Strategy Pricing
Yearly plans include ≈2 months free. Growth is our best-value tier.
Starter
$237/mo
or $2,370/yr · 2 months free
Business goal alignment, basic UX audit, content recommendations
Get StartedGrowth
$569/mo
or $5,690/yr · 2 months free
Full UX research, information architecture, CRO analysis, competitive review
Get StartedPro
$1,235/mo
or $12,350/yr · 2 months free
Ongoing CRO, A/B testing, user research, monthly strategy sessions, growth roadmap
Get StartedWebsite Strategy FAQ
What's the difference between website design and website strategy?
Website design focuses on how your site looks and functions. Website strategy focuses on why — what business goals it serves, who it's for, and how it converts visitors. Strategy comes first; design follows.
Do I need a new website, or can you optimize my existing one?
It depends. Sometimes a strategic overhaul of your existing site is more cost-effective than a rebuild. We'll audit your current site and recommend the best path forward.
How do you measure success?
We define KPIs upfront — conversion rate, lead volume, bounce rate, time on site — and track them monthly.
How long does a website strategy engagement take?
A full strategy engagement typically takes 2–4 weeks for research, analysis, and deliverables. Ongoing CRO and optimization is available on a monthly retainer.
Ready to make your website work harder?
Let's build a strategy that turns visitors into customers.
Start Your Strategy